Passion, Uniqueness, Opportunity and Community!

IZELIA is more than a fashion brand, it is more than a lifestyle brand, IZELIA is an inclusive showcase for the creativity of contemporary Africa focusing on a range of Premium Women’s Apparel, Accessories, and original high quality organic handcrafted Textiles from West Africa (in particular Sierra Leone and Senegal). IZELIA’s overarching brand values– commercial and charitable. They are the cornerstone of the IZELIA philosophy, beliefs and the inspiration for how we do business.


PASSIONATE about Africa – about providing a platform for the creativity of contemporary Africa. Passionate about fashion – we understand the power of colour and a beautifully tailored outfit to change your mood, to make you feel good. Passionate about our customers – about offering them the best service, the best experience, the best training.UNIQUENESS - Everything we offer in our retail outlets is unique, produced with care in small batches by people with a real passion for their products. We aim to create a unique retail experience – focussed on our customers and on creating an inspiring showcase for African creativity. Our training is unique – every garment produced by our students uses beautiful African fabrics and we aim to provide our students with the theoretical and practical skills they will need to find employment.


Brand Categories:

Women's Apparel (Premium)



Social Impact:

OPPORTUNITY, HOPE & COMMUNITY -We aim to be a beacon of hope for the communities that we work with. In Africa, we offer hope to our suppliers – micro-businesses and the communities that depend upon them. Our Academy offers hope to women from the refugee and immigrant population (and others) that they can train and work and build a better life for themselves here in the UK. And through our H.O.P.E Initiative we are seeking to inspire hope in a young generation of women that their dreams are attainable, that they can do anything they set their minds to with hard work and a positive attitude.

We aim to bring people together in community, working towards common goals and a shared vision. We aspire to give something back to the communities we work with – in Africa and in the UK – to share our good fortune. All people, all customers, all students are welcome at IZELIA but our particular focus is to create and offer opportunities to people of African descent, the African Diaspora and small businesses across Africa.


Founder & Creative Director:

Isatu Harrison